ABOUT GROOV
A thriving world,
unlocked by intelligent care
We believe most systems wait for problems to appear before they act. Groov builds purpose-built platforms that support people in real time. Extending care to patients between clinical sessions, and giving organisations genuine visibility into how their people actually work.
OUR VISION
A thriving world, unlocked by intelligent care.
OUR MISSION
To deliver personalised intelligent care that unlocks sustainable performance and improved health outcomes — by deeply understanding and supporting people through data, AI, and applied science.
WHAT WE DO
Two systems. One philosophy.
Groov builds purpose-built platforms for healthcare and organisations — each designed around a simple belief: better outcomes come from acting earlier, not reacting later.
GROOV HEALTH
Care that works between appointments
Most of what shapes a patient's health happens outside the clinic — between appointments, between check-ins, between the moments the system sees them. Groov Health delivers structured patient journeys and AI-powered support directly into that gap, helping health systems improve adherence, increase programme utilisation, and reach patients when it matters most.
GROOV BUSINESS
Intelligence that shows you what's actually happening in the flow of work
Most organisations make decisions about their people based on surveys that are months old and support programmes that go largely unused. Groov PerformanceCare gives leadership teams a continuous picture of how their organisation actually operates — and delivers always-on coaching and support directly to employees and managers.
LEADERSHIP
Management Team
A team built at the intersection of science, technology, and mission — with deep expertise in behavioural health, applied AI, and scaling organisations that matter.
Matt Krogstad
CHIEF EXECUTIVE OFFICER
Matt brings a rare combination of commercial acumen and mission-driven leadership to Groov. With roots in fintech and B2B SaaS, he was employee #9 at M-Com — the New Zealand fintech acquired by Fiserv — and subsequently led product teams at San Francisco-based startups through 5x+ year-on-year growth. Matt leads Groov with a conviction that intelligent, science-backed care, delivered at scale, can transform how people feel and function at work.
Dr Fiona Crichton
VP BEHAVIOURAL SCIENCE
A leading expert in behaviour change and health psychology, Dr Fiona Crichton leads Groov's behavioural science function, ensuring every tool and intervention is grounded in evidence. She has been central to shaping Groov Business's framework and plays a key role in translating complex science into practical, scalable impact — bridging the gap between rigorous academic research and real-world application.
Shane Morton
HEAD OF ENGINEERING
Shane leads Groov's engineering function, overseeing platform architecture, infrastructure, and development. With extensive experience building scalable, data-intensive products, he is responsible for the technical foundations that make Groov's AI-driven care delivery possible — combining engineering precision with a deep commitment to meaningful user experience.
Kim Severinsen
CHIEF SCIENCE OFFICER
Kim oversees Groov's scientific rigour across evidence, measurement, and product development. With a career dedicated to translating applied science into scalable solutions, she brings an advisory perspective to the integration of evidence, data analytics, and practical application that underpins Groov's intelligent care model, ensuring the platform maintains the highest standards of validity and real-world impact.
Hayden Lockwood
HEAD OF PRODUCT & GTM
Hayden shapes Groov's product vision and go-to-market strategy, ensuring solutions are clearly positioned, continuously improving, and reaching the enterprise and healthcare customers who need them. With a background spanning product management and commercial strategy, he plays a central role in accelerating growth across both Groov Health and Groov Business.
Cindy Gunawan
HEAD OF FINANCE & OPERATIONS
Cindy leads Groov's financial management and operational infrastructure, providing the rigour and scalability the business needs to grow. With a background in finance and operations across technology companies, she is responsible for the systems and processes that support Groov's commercial ambitions — bringing a disciplined, analytical mindset to building the operational backbone of an intelligent care company.
HOW WE WORK
What guides us
SCIENCE FIRST
Every product decision is anchored in evidence. We don't follow trends — we follow the data, the research, and the clinical expertise of our team.
Our culture is shaped by the same principles we apply to our science — rigour, humility, and a commitment to real outcomes.
CONTINUOUS INTELLIGENCE
We believe organisations deserve real-time insight, not retrospective reports. Our platform is built to surface what matters, when it matters.
HUMAN AT THE CORE
Technology is our lever, not our purpose. Behind every data point is a person — and every product we build is designed with that in mind.
EXPERT COUNSEL
Science & Clinical Advisory
Our advisory group brings together leading clinicians, behavioural scientists, and applied researchers — providing the clinical rigour and scientific credibility that underpins everything Groov builds.
Dr Ainsleigh Cribb-Su’a
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Dr Ainsleigh Cribb-Su'a (Ngāti Maniapoto, Ngāti Tamaterā, Ngāti Kauwhata) is a Clinical Psychologist with extensive experience in Child and Adolescent Mental Health in both clinical and leadership roles. She serves on the NZ Psychologists Board, has governance experience across academia and the NGO sector, and is currently a clinical consultant for Fresh Minds. She is a member of the NZ Psychological Society and the National Standing Committee for Bicultural Issues.
CLINICAL PSCYHOLOGY
Dr Siale Foliaki
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MBChB FRANZCP. A graduate of Otago University School of Medicine, Dr Foliaki became a Fellow of the Australian and New Zealand College of Psychiatrists in 2006, with dual fellowship in adult and child psychiatry. He has held senior clinical roles at Counties Manukau DHB as Consultant Psychiatrist, and brings extensive clinical experience in addiction psychiatry alongside active involvement in psychiatric research.
PSYCHIATRY
Dr Jeffrey Krebs
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MD FACP. An Internal Medicine specialist based in San Diego, Dr Krebs received his medical degree from UC San Diego and completed residency training at Cedars-Sinai Medical Center. A Fellow of the American College of Physicians, he was a Partner Physician for 30 years with Kaiser Permanente — the largest managed care organisation in the US. He remains an Associate Clinical Professor at UC San Diego School of Medicine and active on the Kaiser Permanente hospital teaching faculty.
INTERNAL MEDICINE
Professor Stephen Hinshaw
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PhD. Professor of Psychology at UC Berkeley (former Department Chair, 2004–2011) and Vice Chair for Psychology and Professor of Psychiatry at UC San Francisco. A summa cum laude graduate of Harvard University, Professor Hinshaw's research centres on developmental psychopathology, clinical intervention mechanisms, and the stigma of mental illness — with a particular focus on ADHD. His work has featured widely across major US media networks and publications.
DEVELOPMENTAL PSYCHOPATHOLOGY
GOVERNANCE
Board of Directors
A board that brings together advocacy, clinical depth, investment expertise, and commercial scale — united by a shared commitment to Groov's mission.
Sir John Kirwan
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Globally recognised mental health advocate, author, and rugby legend — knighted in 2012 for services to mental health. As co-founder of Groov, JK has helped reshape conversations about mental wellbeing across Aotearoa and beyond, drawing on his own journey to inspire millions.
CO-FOUNDER & BOARD MEMBER
Aaron Tregaskis
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Co-founder of AmpliPHI Ventures and former Investment Director at New Zealand Venture Investment Fund (NZVIF), Aaron brings deep experience in growth-stage technology investing. He brings both strategic and commercial perspective to Groov's growth trajectory across Australia, New Zealand, and global markets.
BOARD MEMBER
Dr David Codyre
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Consultant psychiatrist with over 30 years' experience in New Zealand's mental health sector. Member of the New Zealand Order of Merit for services to mental health, Dr Codyre established the country's first primary mental healthcare programme at ProCare Health. He brings unmatched clinical depth and system-level insight to the Groov board.
BOARD MEMBER
Dave Wilson
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An experienced commercial leader and board director with a track record in scaling technology and health businesses across New Zealand and international markets. Dave brings strategic commercial expertise and deep governance experience to support Groov's next phase of growth.
BOARD MEMBER
Ready to build a healthier,
higher-performing organisation?
Whether you're looking for population-level care through Groov Health or a deep performance partnership through Groov Business, we'd love to talk.